A Great Way To Drive Business And Traffic To Your Holiday Tastings
You Pour, We Publish
The great “Thanksgiving Pour” is coming your way. Are your ready?
You have worked all Fall and now your fine wines are finally ready for tasting, and so is Syndical!! Pouring for the Thanksgiving weekend is a lot of hard work.
In fact, here in Oregon we have a special trade party just to celebrate its conclusion at the Joel Palmer house at a secret time and place, but at some time after the great pour.
The Thanksgiving weekend is an important event for wineries because they show off their wines from previous years and hopefully allow barrel tasting of this year’s delicious, yet youthful, early production.
Sometimes the great “Thanksgiving Pour” even coincides with the long awaited Malolactic fermentation, the process which is standard for most red wines and some white wines as well. But like Malolactic fermentation, it can happen all at once and sometimes at unexpected times.
An event’s preparation can be like that as well. It can sneak up on you and you don’t need any last minute nightmares like trying to get your events published when its too late.
That’s why you need a syndication and events publishing service like Syndical. These promotional services often cost less than a bottle of wine per month which means you can promote many things, anytime, each and every month.
If you’d like to see a demo of such services, click here to set one up and we’ll show you how you can save a ton of time and money.
If a winery could use a syndication or publishing service like Syndical’s to get the word out about their special wine selling events, like the upcoming “Thanksgiving Pouring”, as well as their other events, they would have significantly more time to prepare for the event’s hard-core logistics, or just make more wine.
Many companies promote their events all year round, the hard way. They think their holiday events might deserve special treatment.
They might try a press release or a time consuming web form filling session with the family, email, and faxing . Ad-hoc holiday event promotion is a lot of work if you don’t have a partner. But fortunately there are a few services like Syndical, that reduce your marketing burden.
A syndication or publishing service like Syndical avoids the mad rush because it’s already configured, maintained, optimized, and is connected to the best public events calendars and blogs, customized just for you.
Syndical connects to all major Traditional and Social media including your own custom lists customized by our team, and we keep adding to our network, often directed by you.
The Syndical publication tool helps flow winery’s special events and featured tastings to local and regional public calendars giving them more time to focus on the more important things that matter, like managing your customer base and making wine.
Syndical has become the industry’s most proven and premier event marketing tool, reducing your event publishing workload down to just one click.
Syndical provides big business marketing at small budget pricing.
Whatever and wherever your events are, large or small, a subscription events publishing service like Syndical is an extremely cost effective service because it allows you to promote as many events as you like and as often as you want, for the same low monthly investment. Our service is flat rate.
Hundreds of Wineries use Syndical to Drive Tasting Room Traffic and Publicize Daily Events and News. Why not consider a market syndication tool like Syndical.
Industry Events Check List:
- Create a marketing and publicity plan including a implementation time-line.
- Consider marketing channels including word of mouth.
- Promote heavily everywhere including public listing and calendars.
- Set a price if there is one. Consider a discount policy.
- Do you need a special license?
- Will you need name badges? Consider the physical attachment methodology.
- Send out invitations snail mails and emails if you have addresses.
- Set up your external outreach and consider using a syndication service.
- Verify the date and consider conflicts in your region.
- Get individual commitment buy-in from your staff and volunteers.
- Name your event, create a tag line, and stick with it. Promote with it.
- Create a special logo for your event, or use an existing one.
- Consider speakers, entertainment, sponsors and partners.
- Mount a volunteer effort and make a calendar for them.
- Document a count down marketing campaign and share it.
- Order the necessary pouring glasses and supplies.
- Inventory the wine your will be showcasing, consider temperature and timing.
- Print wine profiles and ordering forms.
- Test your point of sale system in your event’s location.
- Make a budget and get approval. Plan for overages.
- Will there be a gift or takeaway?
- Remember that meet and greet at the door is important.
- Give yourself an extra day!
- Be prepared for the unexpected.
- Create a metric for success and measure against it.
