Industry Events Check List:
- Create a marketing and publicity plan including a implementation time-line.
- Consider marketing channels including word of mouth.
- Promote heavily everywhere including public listing and calendars.
- Set a price if there is one. Consider a discount policy.
- Do you need a special license?
- Will you need name badges? Consider the physical attachment methodology.
- Send out invitations snail mails and emails if you have addresses.
- Set up your external outreach and consider using a syndication service.
- Verify the date and consider conflicts in your region.
- Get individual commitment buy-in from your staff and volunteers.
- Name your event, create a tag line, and stick with it. Promote with it.
- Create a special logo for your event, or use an existing one.
- Consider speakers, entertainment, sponsors and partners.
- Mount a volunteer effort and make a calendar for them.
- Document a count down marketing campaign and share it.
- Order the necessary pouring glasses and supplies.
- Inventory the wine your will be showcasing, consider temperature and timing.
- Print wine profiles and ordering forms.
- Test your point of sale system in your event’s location.
- Make a budget and get approval. Plan for overages.
- Will there be a gift or takeaway?
- Remember that meet and greet at the door is important.
- Give yourself an extra day!
- Be prepared for the unexpected.
- Create a metric for success and measure against it.
