The Thanksgiving weekend in Oregon is often called The Great Pour, and this blog post is about its recovery. It is the years busiest time for winery visitors, direct sales, and hopefully new wine club members and futures buying. Most winery staff prepare for at least 2 weeks in advance and work Friday, Saturday, and Sunday from sunup to sundown. Many private wine events happen the weekend before as well. Wine Pour Carpal Tunnel might be a common affliction after this very busy weekend or two. After such a frenetic holiday rush, relaxing with a bottle of <Mad Dog 40/40> can help you recover from holiday fatigue.
…And you deserve it. The weeks just after thanksgiving weekend are a time for owners and staff to relax, recoup and and prepare your facilities for the return of your happy, wine and futures buying visitors. Not bad for the bank account either!
So now that the heat is off and the money is coming in, this could be a great time to plan how you will market your next cash generating events no matter how big or small. Direct sales through Event Marketing has proven to be quite profitable if you know how to manage those promotional costs. For this purpose, Syndical has been called “the most cost effective marketing approach you can buy.”
This last Sunday just after The Great Thanksgiving Pour ended, the Oregon Wine Industry celebrated its annual Industry Appreciation and Great Thanksgiving Wine Pour Recovery party at a secret place and time. Over 500 industry veterans came to share their special wines from their vineyards and wineries with over 400 bottles from Oregon. This was expected to be the largest meeting of exhausted wine industry veterans ever. Fortunately, some of those bottles came half filled from the local tasting rooms, opened just hours ago. The host of the party provided some of the best mushroom risotto on the planet along with White Truffle oil creamed pasta and a family secret Porcini Mushroom soup.
From our secret industry host:
“I started the appreciation party because we all rely on one another here in the Willamette Valley. It seemed a very natural thing to get everyone together after working hard all summer long. Not only does it give wine folks the opportunity to meet but it’s also an educational tasting experience.”
Oh and by the way, don’t even consider using Syndical if you want to keep your events a secret else you would have to rent out the Portland Coliseum.
For public events however, a syndication and publication service like Syndical is perfect because it’s configured, maintained, and optimized to the best public events calendars and related blogs, customized by us, just for you. Syndical connects to all major Traditional and Social media including your own custom lists.
|If you are interested in filling your December Holiday events like the Pros, click now to set up a FREE demonstration so you can see how Syndical can automatically publish your winery’s events while saving you a ton of time & money.|
To help get you ready for your next event, we created a comprehensive Christmas Pour Checklist for anyone looking to maximize the exposure of their Christmas and New Year’s wine events. See how Syndical can greatly increase your holiday sales and club membership.